ABOUT US

That’s how it all started… speedcube.nl was born! This online store was set up purely for fun, as a hobby, and out of an interest in new things. Dave had absolutely no experience building an online store, but he was curious and just went for it. It all started with a store offering just 20 different speedcubes. Well, you’ve got to start somewhere! We bought a display cabinet measuring 40x28x180 cm and set it up in the bedroom to neatly store the products. During this time, we shipped 1 to 2 packages per month and dropped them off ourselves at a PostNL location. Whenever an order was placed and needed to be shipped, we’d simply grab an old box from previously received products and pack it in there.

It started as a hobby in an attic room and has grown into a full-fledged online store!

Our product line expanded at lightning speed. By then, we had more than 100 different types of speedcubes! Naturally, orders were coming in much more frequently, and we were shipping multiple orders per week. Everything was still done manually. For example, we created the shipping labels ourselves and dropped off the packages at a PostNL location every day after 5:00 p.m. The time had also come to ship the products in nice new boxes.

Meanwhile, our ambition to create a comprehensive online store kept growing, so we began to expand—not only with speed cubes, but also with other specialty toys. That’s how yo-yos and brain teasers were added to our product line. At that point, all the cabinets and spaces where we could store inventory were filled to capacity with items from the online store. We couldn’t keep going like this! So we made plans to gut the entire attic and have a dormer window installed that was 6 meters deep and 5 meters wide (30 m²) to maximize storage space. Orders were now coming in daily, so we began automating the shipping process.

The moment had arrived… the dormer window was installed! We set up shelving units throughout this space. We devised a system to neatly organize all the items, making everything easy to access for orders. The DHL driver now stopped by daily to pick up the orders. This was possible because our order volumes had grown large enough by then. As a result, we were able to take another step in the right direction… A new, much more professional online store was built by a company.

To expand our product line and get new ideas, we went to Germany’s largest toy fair, called Spielwarenmesse. There, we were introduced to model kits—both wooden and metal ones. This immediately caught our interest, so we added them to our product line right away. By then, the attic had also become too small to store our merchandise, so in July we moved to a commercial space measuring more than 210 m². As a result, we also decided to switch to PostNL’s services.

As everyone knows, the whole world was hit by COVID-19. No one knew exactly what was going on, and people were ordering like crazy online! Online stores were literally flooded with orders. We, too, did everything we could this year to process the orders and ended up fulfilling more than 25,000 of them. It became clear to us that our current methods of storing and processing goods were not sustainable for the future.

We started by coming up with a structural solution to the storage and processing problem. After six months of discussions with PostNL, we found our partner in PostNL Fulfillment. The solution? As of July 22, 2021, our entire inventory was moved to an automated warehouse. This immediately resolved our biggest concerns (storage and processing). We can now grow our online store to the fullest! For us, this also meant that we wanted to create a new online store. It had to be even more user-friendly and fully updated to meet today’s standards!

As a result, in 2022 we were able to focus on other aspects of our online store. We now meet all the requirements for the Thuiswinkel Waarborg certificate and are authorized to display it. We believe it’s very important to inspire trust in our customers. That’s why we’ve chosen to integrate Kiyoh’s review system into our online store. Here, customers can write their own reviews after making a purchase. Of course, our top priority remains finding the best products that suit our online store. For example, we’ve added a “puzzles” category and now sell unique wooden puzzles, among other items. You may have also come across us on social media—we’ve been actively working on our social media presence this year as well.

In 2023, we once again made significant strides in taking our online store to an even higher level. One of the highlights of the year was the expansion of our team. By hiring another enthusiastic employee, we are able to offer even better service to our customers. Optimizing the purchasing process was also a top priority. By investing in advanced systems and fostering strong partnerships with suppliers, we’re always able to offer the latest products at competitive prices. You may have noticed that in 2023, we also launched a blog and a comprehensive FAQ page, where we share interesting articles and tips about our products. In addition, we’ve extended our partnership with PostNL Fulfillment for a full three years. This means orders will continue to be shipped to customers quickly and reliably. We place great importance on efficient logistics and fast order delivery. To emphasize the personal touch of speedcube.nl, we’ve also decided to showcase the faces behind the company. Customers can now get to know the team behind speedcube.nl and see who works passionately every day to provide the best service and products.

In 2024, we once again took major steps to improve our services. We further automated various processes and optimized our system. This year, we also launched a new logo and a fresh design, giving Speedcube.nl a distinctive look. These updates strengthen our identity and make our brand even more recognizable. Customers can now cancel or modify their orders shortly after placing them. Previously, this wasn’t possible due to our fully automated Autostore system. Thanks to our partnership with PostNL, we can now adjust or cancel orders for a short time after they’ve been placed. This gives our customers more flexibility and control over their purchasing process. In addition, we’ve introduced a new concept on our website, which is explained in detail on this page: https://www.speedcube.nl/spelregels. With this concept, we aim to serve our customers even better by always offering the most competitive prices, even for the newest products. Unfortunately, we also had to say goodbye to a valued colleague this year. Due to changing market demand, increasing competition, and the growing influence of AI on automation, this decision was unavoidable. Despite these challenges, we remain committed to a personal and customer-focused approach. At Speedcube.nl, we have made a conscious decision not to use AI for direct customer contact. Our customers can count on personal responses from one of our employees, because we believe that personal contact is an essential part of good service.

In 2025, we made a conscious decision to prioritize quality over quantity. Our product range had grown significantly over the years, but not everything was still aligned with what our customers were truly looking for. That’s why we took a critical look at the relevance of our offerings and reduced them from over 2,500 to about 1,500 unique products. The result: a more streamlined online store featuring only products we truly stand behind. In addition, in 2025 we took a significant step forward in the area of sustainability. We switched to smaller, custom-made packaging. This way, we no longer ship unnecessary air and cardboard, and with every order we do our part to reduce packaging waste and lower our environmental impact.

2026 was all about behind-the-scenes renewal. We had our online store completely rebuilt with one goal in mind: to make it faster, smoother, and more user-friendly. The technology behind it has been completely revamped, so pages load faster and ordering is even easier. However, we made a conscious decision to largely retain the look and feel, so that loyal customers will immediately feel at home on the new site. So while a lot is changing behind the scenes, the familiar feel of speedcube.nl remains the same.