ABOUT US

This is how it all began… speedcube.nl was born! This webshop was set up purely as a way to unwind, as a hobby, and out of an interest in new things. Dave had no experience at all building a webshop, but he was curious and simply got started. It began with a webshop offering just 20 different speed cubes. Well, you have to start somewhere! A display cabinet measuring 40x28x180 cm was bought and placed in the bedroom to store the products neatly. During this period, we sent 1 to 2 parcels per month and took them to a PostNL location ourselves. When an order came in and had to be shipped, we simply used an old box from products we had received earlier and put the order in it..

Started as a hobby in an attic bedroom, and grown into a fully fledged webshop!

Our range expanded rapidly. By then, we had more than 100 different types of speedcubes! Naturally, more orders were coming in, and we were shipping several orders per week. Everything was still done by hand. We created the shipping labels ourselves and took the parcels to a PostNL location every day after 17:00. It was also time to start shipping the products in nice new boxes.

Meanwhile, our ambition to create a comprehensive webshop continued to grow, so we expanded. Not just with speed cubes, but with other specialist toys too. Yo-yos and brain teasers were added to our range. By then, all the cupboards and spaces where we could store stock were full of products from the webshop. This couldn't go on! So we made plans to completely renovate the attic and have a dormer window installed that was 6 metres deep and 5 metres wide (30m2), giving us as much storage space as possible. Orders were now coming in every day, so we began automating the shipping process.

The moment had arrived... the dormer was installed! We installed shelving throughout this space. We came up with a system for arranging all the items neatly, making them easy to pick for orders. The DHL carrier now came by every day to collect the orders. This was possible because our order volumes had grown sufficiently. This allowed us to take another step in the right direction... A company built us a new, much more professional webshop.

To expand our range and come up with new ideas, we went to Germany’s largest toy fair, Spielwarenmesse. There, we discovered model building, both in wood and metal. It immediately caught our interest, so we added these products to our range right away. By then, the attic had also become too small to store our products, so in July we moved to commercial premises measuring more than 210m2. We also decided to switch to PostNL’s service.

As everyone knows, the whole world was hit by COVID-19. No one knew exactly what was going on, and people were ordering an enormous amount online! Webshops were literally inundated with orders. This year, we also did everything we could to process the orders and handled more than 25,000 of them. It became clear to us that our existing approach to storing and processing goods was not sustainable for the future.

We began looking for a structural solution to the storage and processing problem. After 6 months of discussions with PostNL, we found our partner in PostNL fulfilment. The solution? From July 22, 2021, our entire inventory was moved to an automated warehouse. This immediately solved our biggest concerns (storage & processing). We can now grow our webshop to its full potential! This also meant that we wanted to create a new webshop. It had to be even more user-friendly and fully up to date!

As a result, we had time in 2022 to work on other aspects of our webshop. We now meet all the requirements for the Thuiswinkel Waarborg certificate and are allowed to display it. We think it is very important to inspire confidence in our customers. That is why we chose to add the Kiyoh review system to our webshop. Customers can write their own review after making a purchase. Of course, finding the best products for our webshop remains our top priority. We added a ‘puzzles’ category and now sell, among other things, unique wooden puzzles. You may also have come across us on social media. We were active there this year too.

In 2023, we took another big step in raising our webshop to an even higher level. One of the highlights of the year was expanding the team. By hiring another enthusiastic team member, we can provide even better service to our customers. Optimizing the purchasing process was also high on our agenda. By investing in advanced systems and strong partnerships with suppliers, we can always offer the latest products at great prices. You may have noticed that in 2023 we also started a blog and an extensive FAQ page. These feature interesting articles and tips about our products. We also extended our partnership with PostNL fulfillment for no less than 3 years. This means orders will continue to be shipped to customers quickly and reliably. We place great value on good logistics and fast order delivery. To emphasize the personal touch at speedcube.nl, we also decided to introduce the people behind the company. Customers can now meet the team behind speedcube.nl and see who works every day with great passion to provide the best service and products.

In 2024, we took further major steps to improve our service. We further automated various processes and optimized our system. This year, we also launched a new logo and a fresh design, giving Speedcube.nl a distinctive look. These updates strengthen our identity and make our brand even more recognizable. Customers can now cancel or change their order shortly after placing it. Previously, this was not possible because of our fully automated Autostore system. Thanks to our partnership with PostNL, we can now still modify or cancel orders for a short time after they have been placed. This gives our customers more flexibility and control over their purchasing process. We also introduced a new concept on our website, which is explained in detail on this page: https://www.speedcube.nl/spelregels. With this concept, we aim to serve our customers even better by always offering the lowest prices, even on the latest products. Unfortunately, this year we also had to say goodbye to a valued colleague. Due to changing market demand, increasing competition and the growing influence of AI on automation, this decision was unavoidable. Despite these challenges, we remain committed to a personal, customer-focused approach. At Speedcube.nl, we consciously choose not to use AI for direct customer contact. Our customers can expect personal responses from one of our employees, because we believe that personal contact is an essential part of good service.

In 2025, we consciously chose quality over quantity. Over the years, our range had grown considerably, but not everything still matched what our customers were really looking for. So we took a critical look at the relevance of our selection and reduced it from more than 2,500 to around 1,500 unique products. The result: a more streamlined webshop featuring only products we truly believe in. In 2025, we also took an important step towards greater sustainability. We switched to smaller, custom-made packaging. This means we no longer ship unnecessary air and cardboard, and with every order we do our bit to reduce packaging waste and our environmental impact.

2026 was a year of behind-the-scenes improvements. We had our webshop completely rebuilt with one goal in mind: to make it faster, smoother and easier to use. The technology behind it has been completely overhauled, so pages load faster and placing an order is even easier. However, we deliberately chose to keep the look and feel largely the same, so loyal customers would feel right at home on the new site. A lot has changed behind the scenes, but the familiar feel of speedcube.nl remains the same.